Whether it is for personal reasons, or to organise some webinars, ustream, etc. for our company, we’ve all been confronted to the necessity of creating a Facebook event at some point. As easy as it might seem to certain people, it can sometimes become challenging when it comes to attracting people! So let us help you create the greatest event in the history of Facebook since Project X.
Why a Facebook event? To some of you, this question might seem a little difficult to answer, yet the response is pretty simple. As Facebook is still the social network with the biggest amount of users, it is the best way to get in touch with lots of people. Plus, creating an event allows you to centralise all the information you need to share in one place, and to keep everyone interested up to date.
So let’s get started:
On your event, you can add different point of sales, google maps, videos, pictures,… But you can also view the comments of potential participants and interact with them.
1. Be short and relevant
Go straight to the point, using your nicest ton of voice. You don’t need to write an essay to sell your event as many people don’t even read the information box and look only for the “when, where, how” section.
2. The more, the merrier
There is only one way to increase your event’s visibility : to invite as many people as you can!
Facebook usually limits to 500 people the number of guest each person can invite. Ask your entourage for a little help and you’ll manage to multiply this number by 3, 5 or even 10.
Extra tip for the most busy ones: if you don’t have time to select each of the 500 persons you want to invite, you can create target groups. Then, use this add-on to invite all of them at the same time: Facebook Add-on
3. Ain’t nothing like a little teaser
Once created, your Facebook event has its own Facebook Page. There is no need for you to create another page to keep people updated. The people participating to your event will get notifications every time you post something on it. Try to keep them interested by posting little teasers (like once or twice every week) but not too much! An overdose of notifications can sometimes be fatal as people get annoyed by it very easily.
4. Get your event listed
Lots of people, nowadays, search on google to find events to go to as there are plenty of online agendas with lots of different suggestions. So, google those websites and register your event. It’s a good way to promote it and it is 100% free of charge!
5. Give it a little boost
Now that you have carefully followed these 4 first stages, you are only one step away from a successful event. As we’ve previously said, getting your event registered is a good way to promote it for free but there is still one thing you can do to boost it a little more and generate great results which is paid promotion.
Paid promotion has two great advantages. First, it will boost your event’s visibility on the internet. So it will most likely get you more participants. But on the other hand, it is also a great way to find more people really interested in what your event is about and, thus, boost your event’s general atmosphere.
You don’t even need to invest a lot of money in it. By investing only 50 euros for 3 days, it will boost it by 100 people. Now, imagine you ask for a 5 euros entrance fee, you get 30 participants thanks to your 50 euros investment and it’s already 300% of return on investment (ROI).