Last Thursday, October 19, 2017 in the Wolubilis event hall in Brussels, EVO Group sponsored an exclusive screening of the the cutting-edge documentary Design Disruptors (watch the trailer here) with flupa, the French-speaking Association for User eXperience Professionals.

This screening of the documentary, produced by Design mogul InVision, contains testimonials and interviews of product designers at Pinterest, Netflix, Google and others, and invites the viewer to reflect on the importance of Design as a business.
We decided to sponsor this event to give our clients the opportunity to experience the documentary with us and flupa, and to bring together the Brussels community of Design and User eXperience.

Goodies, goodies, goodies

We tend to think you can’t have a great event if your guests go home empty-handed. So, we decided to put our hands together and fill a whole bunch of EVO tote bags with great goodies.

Not only did it make for a fun afternoon at the office, but we also got to enjoy handing them out and observing the reactions of our guests as they discovered the contents of their totes.

Let us entertain you

To entertain our guests before the screening drinks and finger foods were served by a caterer and, in the spirit of EVO, we brought in an arcade game!

It was wonderful to see people’s smiling faces as they remembered their arcade game years with fondness and nostalgia. Even the catering staff joined in and played a few rounds!

Live Tweet madness

In coordination with flupa, we decided to live Tweet our thoughts during the documentary. We had anticipated a few Tweets here and there for our followers, and for those who couldn’t make it to the event, but it turned out to be an extremely quotable film! We ended up tweeting like maniacs and spamming everyone’s feeds with our Design Disruptor quotes and snaps.

“Design isn’t finished until somebody is using it.”

– Brenda Laurel

In a documentary full of great quotes, this one stood out, as a general groan of agreement resounded through the screening room when it appeared onscreen.

The documentary as a whole tried to convey the idea that design and art are not the same thing and that businesses must take into account the usability of their designs.
However, as a few guests pointed out after the screening, the interviews focused almost exclusively on the positions and jobs of the designers themselves. Unfortunately, the message got a little bit lost in the process.

You haven’t seen the last of us

We were very happy with our cooperation with flupa, and with the turnout. Design Disruptors certainly made us think and get into a few interesting arguments.

This was the first event sponsored by EVO and by the looks of it, it won’t be the last. You can definitely expect to enjoy many more EVO-events in the future!

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