If you run a business and are active on social media, or if you’re a social media or community manager, you’ve probably heard about Facebook canvases by now. Or not, it is still quite a new tool and not everyone feels confident enough to start using it. It’s a shame though as Facebook canvases are a great way to reach out to new clients. In this article, we’d like to show you how simple it is to create canvases so that you can now starting using this amazing tool yourself!
What you need to know about Facebook canvases
Canvases are a great way to get more ad space to promote your business or brand. You can add pictures and videos in various ways in order to create a full screen experience for the user.
What you have to know though is that canvases are for mobile phones only. However, knowing that 60% of the time spent on Facebook by users is done via mobile phones (and those numbers keep growing each day), canvases are definitely a good way to communicate with your audience or prospects.
At EVO, we’ve estimated that good canvases generate better conversion rates and, therefore, a lower CPL!
Another thing that is nice with canvases is that they are really easy to create. You don’t need to be a web designer to create a canvas, you just need to be creative. Each canvas starts with basic components. You can add CTA’s, carousels, pictures, text blocs, videos, headers, etc.
Plus you can watch a preview of what your canvas looks like while you’re creating it.
While Facebook give you access to their tips on how to create canvases by clicking on this link, we have created a little tips list of our own starting with a step-by-step guide on how to start making you very first canvas.
Before we do that, here’s a short list of what you will need:
- A Facebook account
- A Facebook page
- Photoshop, Sketch, After Effect or an efficient graphic designer
- Basic notions of web images formats
Creating your first canvas
Step 1. On your Facebook page, click on the “Publishing tools” button then choose “canvas” at the end of the left-hand column. Now click on “+ create”. Easy, right?
Step 2. Choose “Open blank canvas” and pick a color for your canvas in the settings section. For this example, we’re using a #16162b blue.
Step 3. Click on the “+ component” button et select “header”. Facebook shows you the mandatory format: 882×6 pixels.
Step 4. Like us, you can add a video with a small parallax effect. iPhone 6 & 7 screens are 750x1334px. To add a parallax effect, you need to add 40px of width. Your video’s format will, thus, be 790x1334px. To add your video, click on “+ component” and select “video”. Don’t forget to check the “Fit to height (Tilt to Pan)” box.
Step 5. Add a “button” component to your canvas to create a CTA. You can choose a font and a color for your CTA.
Step 6. You can also add a 360° image to your canvas. In order to do that, you need to design an image that is 1334px high and more than 750px wide. For this demo, we used five 750px wide screens. Our 360° image is, thus, 3750px wide and 1334px high.
note: You can also do that with videos.
Step 7. If you’re no fan of the the Facebook buttons you can also add an image with a CTA on it and link your image to a url.
Step 8. You can also add texte using the “text block” component.
Step 9. If you want people to be able to slide through multiple images, use the “carousel” component. Note that Facebook will bubble slides and arrows on your images to guide users and invite them to swipe. Each one of your images can link to a different url.
Step 10. Use the sharing tool to preview the canvas on your smartphone et to check if everything works fine.
You now know everything there is to know about canvases and are ready to create your own. Don’t forget that you can also place a link inside your canvas to link to another canvas. 😉
5 final tips you should know about Facebook canvases
- The average viewing time of canvases is 31 seconds which is way higher than the viewing time of other Facebook formats.
- Some very creative formats manage to score 70 secs of viewing.
- 53% of web users watch at least half of the canvases they’re looking at.
- Canvases are compatible with iOs and Android without prior settings.
- Soon you will be able to showcase your canvases on Instagram as well.
Canvases are a good tool to share a longer message than with usual ad tools. It’s almost like a mobile landing page.
We strongly advise you to check some of BMW and Zalando’s canvases as they always have brillant ideas on what to create.
And, don’t forget, canvases allow you to stand out. So, don’t hesitate to think outside the box and be creative.
However, if you’re still confused or don’t feel confident enough to start using this tool, don’t hesitate to contact us at EVO. It’ll be our pleasure to work with you to create amazing Facebook campaigns for your brand or company!