If you’ve never heard of TEDx: It’s a program of local, self-coordinated events that bring people together to share their experiences. Each year, we try to be there and we’re always inspired by the speaker’s amazing stories.
This year, the internationally famous Brussels College Of Advertising & Design, better known as CAD organised their very own TEDx! As a front-runner in all things creative, the CAD’s theme of choice for the event was perfectly fitting: “Creativity is power.”.
At EVO, our working philosophy and creed is “Creative performance”. We always try to find the best balance between both worlds and we are convinced that our power lies there. You can imagine why we felt inspired by the chosen theme.
That’s why we decided to be the main sponsor of the event, though it was definitely in support of the CAD as well, as many of our in-house designers are old students or even lecturers at the college.
As promised, the speakers proved time and time again how and why creativity can be a huge power in the world. We picked up three great life lessons from our favourite speakers :
1# Anticipate the future with creative solutions
Jules Coignard and Raphaël Masvigner are two French entrepreneurs who are passionate about the concept of a global circular economy. Instead of a linear economy where we buy, use and throw out, the circular economy aims to influence the whole economic lifecycle and reduce the use of natural resources as well as waste.
In 2014, they decided to follow their vision. They travelled around the world, to more than 20 countries, looking for local initiatives relating to the circular economy. When they returned to France, Circul’R was born.
Circul’R connects startups with established companies in order to co-create innovative and creative circular economy solutions. Their powerful initiative and enthusiastic conversation made us hopeful for the future.
2# Stay inspired with creative thinking
How do you stay motivated and inspired when dealing with challenges such as the one Circul’R is facing? You just need a bit of Maya Hayuk’s perspective! This beautiful artist has her very own vision of the world. She uses visual information around her and transforms it into art.
Originally from Ukraine, she has her own gallery in New York, where she lives whenever she’s not busy travelling around the world, creating her remarkable artistic murals such as the one below.
Her capacity to depict the world through her work and even the way she expresses herself shows so much creativity that it’s infectious. After her talk, we felt encouraged to be more creative and free in our daily tasks and we’re all going to be influenced by her amazing dynamism.
3# Use technology creatively
Théo Sarantoglou Lalis is a Greek and French architect, lecturer, teacher and visionary. In 2009, he co-founded LASSA, an international architecture practice.
With LASSA, Théo Sarantoglou Lalis’ ambition is to take on challenges such as demanding locations, complex structures, tight budgets and short construction times without any compromise on quality. He adds to these challenges himself by using locally sourced materials and being hands-on through the entire process.
By using technology for manufacturing and digital design, he manages to face these difficulties head on and the results are breathtaking. Just marvel at their latest creation called Villa Ypsilon.
By using technology in this way, the future seems hopeful, doesn’t it? If we keep practising our creativity like these inspiring examples do every day, we can all surely make a difference.
Special thanks to all the speakers, to the CAD and especially to Emilie Maquet for organising this event and making it an unforgettable day and a highlight of 2018!
¡Oye, tú! We need you!
Do you love to write and are you always correcting everyone’s Spanish? Are you a creative freelancer with a flexible schedule? Then, definitely keep reading!
On May 25, 2018, the GDPR or General Data Protection Regulation will go into effect. We’ve all been working towards the goal of being compliant for a while now and to many, it feels like a somewhat threatening deadline.
At EVO, our philosophy is that these new regulations are an opportunity to connect with our clients and partners, to discuss these changes in the long term and establish even more trust. User data are precious and strengthening all our existing security structures will be a consistent duty and priority from now on.
Have you been following EVO on social media? If not, it’s high time you did! Last month, we started a 4-week series about great places near the EVO headquarters. Here’s a recap, so you can easily retrieve all our favourite spots and try them out for yourself!
Whether you’re a big company, a start-up, a freelance, a CEO, a developer or a designer, we’ve all once worked on a project and had to come up with ideas, propositions and opportunities. In any group discussion, we often encounter the issue of personal perception. People will naturally try to convince others of their ideas and push their own opinions and interest within the project. In a business situation, the hierarchy between co-workers will also have an effect, as well as the relationships between people.
All of these influencing factors are unwanted even if they’re not especially detrimental to the project. The best scenario is when each idea is heard and seen as an opportunity, regardless of who said it, who wants it and who might disagree with it.
As a digital marketing group, we pride ourselves on being on top of all the latest digital technologies in and outside of our field. In order to be with it, we believe you need an open-mindedness and a passionate motivation to keep following and to keep learning everyday.
TEDx events encapsulate all of these values and that’s why we at EVO attended this year’s TEDx Brussels. These are our highlights looking towards the future.
It may seem obvious that the design of your product has a great impact on the user experience. Unfortunately, many products fail to connect these two in the practical world. Companies carefully test, measure and review the usability of their website or application but hardly give the aesthetic side the same attention.
However, usability and aesthetics go hand in hand. It’s important to give both the same rigorous evaluation for your product to be well-designed, usable and therefore successful.
Brussels, November 21st, 2017 – Performance marketing enterprise EVO Group announced the acquisition of digital creative bureau One Million Dollars (also referred to as 1MD). EVO Group and 1MD had collaborated on several occasions in the past and decided to unite and join forces. This acquisition is a major milestone for both companies, in line with their proper growth and expansion objectives.
After Effects is one of the great animation & composition tools used by web designers. Its goal is to help create and distribute animations and special effects of professional quality for television, cinema, web, etc. While it is very useful, the program can sometimes seem a bit difficult to use and even be quite scary to the newbies.
Most of the creative team members at EVO were self-learners. We watched a lot of tutorials, and use some tricks to get the result we were looking for. But that means that a lot of time was wasted on projects because of that.
However, thanks to a 3-day training with Thierry from AE Formations, we are now, Alexandra, Clara, Lorena, Marianne and Sacha, up-to-date and ready to make great things!
Because we want to share our knowledge and our experience with you, here is a little food for thoughts.